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Facebook Advertising is exciting for marketers because of audience size, attention, organic reach decline, and targeting. Daily active Facebook users have reached 1.13 billion and 1.03 billion of which have access to social media through mobile devices. Those users on average spend 50 minutes every day on just Facebook, Instagram, and Messanger. This means that marketers can target those users based off of location, age, gender, demographics, behavior, interests, and much more. Since it is an effective tool for businesses to grow, generate sales, and earn loyal customers; Facebook Advertising is being used by over 3 million businesses. Don’t you want to get in on the action too?

With many advantages and few disadvantages, Facebook Advertising is an obvious choice to start using. The campaigns are easy to track and create an immediate influx of traffic. You are given complete control of your daily budget and maximum Cost-per-click. On average the Cost-per-click is relatively cheap, on average it is no more than $0.61 per click. There are more targeting options such as income bracket, regions, towns, likes, and age. You can also effortlessly define a cost per conversion and understand what your profit is. Not to mention, you can use captivating images and videos to gain the interest of your target market, which will help you sell your products and services. If the advantages haven’t sold you yet, let me tell you how easy Facebook Advertising is to get started.

With just a few clicks you can get your Facebook Ads up and running. You can go to you Facebook Ads dashboard through this link https://www.facebook.com/ads/manager or click the dropdown arrow in the upper-right corner of Facebook and choose “ManageAds” from the drop-down. Once you are on the dashboard you are able to manage every part of your Facebook Ads experience. For a more in-depth description of the essential tools you will find on this page, refer to the blog on buffer.com through this link https://buffer.com/library/facebook-ads-guide/. With 11 different types of Facebook Ads, you are guaranteed to find one that suits your business. Take the leap today, and watch the benefits unfold in real-time for your company through Facebook Advertising.

Resources

· James, Karen. “My Story: How Facebook Advertising Performed vs. Google AdWords.” Moz, Moz, 31 Oct. 2015, moz.com/blog/my-story-how-facebook-advertising-performed-vs-google-adwords.

· Lee, Kevan. “Facebook Ads: The Complete, Always-Updated Guide.” Buffer Library, Buffer Library, 24 July 2020, buffer.com/library/facebook-ads-guide/.

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