- Know your audience.
This one seems kind of obvious, but for so many companies I work with, their target audience is either way too broad (everyone ages 18-55 is one example that comes to mind) or they don’t have a target audience in mind at all. Understanding who your audience can have a drastic impact on which social media platform will work best for you, and your customers. Are you selling to other businesses? Maybe try LinkedIn. Interested in Boomers? Facebook is your spot. Gen Z and Millennials? Instagram is the spot for you! Understanding your audience is the first step in choosing a social platform. There is no sense in spending time and money trying to attract people that aren’t ever going to see your posts/ads.
- Know your competition
When was the last time you took a long, hard look into what your competition is doing? Have you searched for them on social media? If not, I suggest you see which platforms that are utilizing, and try to gauge their successes. If they are using one social platform over all the other ones, it might be beneficial for you to get on that one as well.
- Know your purpose
What do you want social media to do for you? Making sure you understand the purpose behind your social media strategy is key when selecting a social media platform. “Winging it” is no longer an option. When you have purpose behind every post or ad you send out, you are more likely going to see more engagement. Each social media platform is optimized for different purposes. Instagram is perfect for selling product. Twitter is great for engaging and having conversations with your customer base. LinkedIn is great for networking and selling B2B. Facebook is kind of a jack-of-all-trades. Knowing the purpose behind your strategy will help you clearly define which platform works best for your business.
- Know your brand
What does your brand stand for? Who do you want your brand to be? Making sure you know the answer to both questions is massive in developing a brand tone and choosing which platform makes sense for your business. Twitter works well with jokes, and taking stabs at the competition, but if that doesn’t fir your brand, Facebook may make way more sense to promote your business.
Overall, there isn’t a one-size-fits-all approach when it comes to social media. Each platform is able to offer your and your business different advantages and disadvantages. It is ultimately up to you to decide which one makes sense for your business. Need help deciding? Need help managing those accounts? C3 Media would love to assist! We can help you decipher which platform(s) make sense for you, and help you develop a social media strategy that’ll help your business thrive. Learn how to connect with us here!