Marvel is the lead dog in cinema right now. Their latest, Spider-Man: Far From Home has raised in nearly $300 million so far, and that’s just domestically. There’s no doubt that Marvel is King. What I find I love about Marvel is the lessons we can garner from the heroes in the movies, Iron Man in particular. Iron Man—played by Robert Downey Jr.—was the start of the Marvel Cinematic franchise with its debut film, appropriately dubbed, Iron Man. In this short blog, I’m going to explain 4 business lessons we can learn from Iron Man.

  1. Iron Man is an expert in branding


Iron Man built multiple brands: Stark Industries, the Iron Man brand, The Avengers, the list goes on. I think what we miss is the cohesion of all of the brands he has built. When we think of Tony Stark (Iron Man’s actual name), we see the sharp edges of his facial hair, these same elements are sprinkled throughout the other brands he is a part of, the sharpness of the “A” Avengers logo, the flat line and sharp corner of the Stark industries logo. There is cohesion.

In business, it is integral to have this brand cohesion. Each and every business needs to have a unifying message that your employees know by heart and can regurgitate to customers. This message can be conveyed through a logo, like Iron Man has done so well, or it can be through clear concise copy. Ideally, you want both a logo and some copy to work hand in hand to clearly and effectively reach out to your customer base.

  1. Iron Man knows how to Hire

Iron Man knows how to hire, and hire well. Each person he brings on to his Avengers Team fulfills a role that Iron Man cannot, they all have abilities Iron Man doesn’t possess. In your business, we need to be able to hire well. We need to be able to see the roles that need to be filled and fill them.

While we may not be saving the planet, we are protecting our businesses. We are protecting the jobs of your employees, and, in a sense, we are saving their families. If we could all hire like Iron Man, I think we would all sleep a little easier at night knowing we have the right people in the right places, ensuring that our companies are running smoothly.

  1. Iron Man is staying up-to-date with technology

We all can’t be super geniuses like Iron Man is. We don’t all have billions of dollars like Iron Man does. But we can take Iron Man’s desire and drive to stay up-to-date with the latest and greatest tech for our businesses.

Is your company on social media? Have you updated your website in the last 3 years? Do you use email automation? If you answered no to any/all of these questions, you may not be utilizing technology that can have a massive impact on your company. The technology age isn’t the future, it’s right now, and you need to be taking advantage of it.

  1. Iron Man had a guide

It really seems like Iron Man has everything together. If you have made it this far, you probably agree that, if he were a real person, Iron Man would be someone to really study and learn from. But, like any man, Iron Man can’t do it all by himself. He has a guide. In the MCU, J.A.R.V.I.S acts as Iron Man’s guide in the early movies, but when J.A.R.V.I.S. becomes Vision, Iron Man’s guide becomes F.R.I.D.A.Y. These two guides are artificial intelligence that analyze all the available data and help Iron Man make decisions, in real time.

Businesses need guides too. Someone to help walk you through tough times, analyze the details, and help you move through it, in real time.

C3 would love to partner with you and become your marketing guide. We have expert knowledge in all things marketing from web design to social media to graphic design to print fulfillment. We do it all. We want to ensure that your branding is consistent, that you hire and lead well, and that your company is staying up to date with technology, because all those things directly relate to your sales.

We want to make your company look like a hero, so that you don’t have to think about it. Let’s grab a drink or some coffee and talk about how we can do that for you.

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