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Although strategies that work for one business may not always work as well for another, there are many social media best practices that crossover and work right across the board. Here is a handful of essential social media content best practices that we think every business should be aware of coming into 2021 – following these will give you the best chances of success.

  1. Optimize and Update: make sure info is accurate, updated, and bursting with details and options. Contact info is especially important, so you want your followers to be able to easily get in touch with you. Now is the time to optimize Google My Business.

  1. Review Your Hashtags: Your hashtags should be original and try to add to the conversation. It’s best to place hashtags at the end of the post to keep it looking organized. It’s also important to limit the length of the hashtag, as long ones can detour users. Make sure to use multiple hashtags to generate more engagement.

  1. Plan A Schedule: planning a posting schedule ahead of time with topics so you are including all ideas and avoiding last-minute rushes. Also plan a schedule with the team for timelines on creating content, reviewing, editing, scheduling, or coordinate timelines/communication with the agency team. Planning ahead can allow you to focus on the next important task.

  1. Research Your Best Post-Times and Word Length: finding the best post times for Facebook is easy – go into your Facebook Page Insights, click on ‘Posts‘ from the left-hand side menu and look at the chart to see when the majority of your audience is online. Followers spend time on social media platforms differently and it is important to research the best times for each. It is also important to make sure your posts are not too lengthy. Followers are looking for information quickly and easily. If they have to search through paragraphs of info you will lose their attention and business. This length varies on each platform and should be taken into consideration when posting.

  1. Consider Having Boosting Budget: Facebook’s organic post algorithm is making it harder for content to be shown on the news feed. This is good for personal use but for a business not so much. The algorithm means that unless you boost your post, it will be seen by less and not reach as many new customers. Luckily, Facebook has made setting a budget extremely easy and you can start at just $1 per day. Plus boosting provides you with the awesome ability to target your audience specifically.

  1. Know Your Brand Voice and Use It: understand your audience and their vocabulary. Your followers should get a feel for your brand voice, tone, and values in what you are posting. Also, ditch any level of unprofessionalism- slang, swearing, and aggressive or judgmental talk before you deliver anything even the slightest bit edgy, that you think might be ‘cool’

  1. Be Graceful and Polite When Things Don’t Go To Plan: discuss the importance of having a plan ready for when negative comments appear and how to react – helpful, understanding, professional, and polite. If done properly you can turn a negative reaction into an example of how well your business corrects its mistakes. Take the time to show the upset customer and the rest of your followers how understanding and helpful your business can be.

  1. Respond to Those Who Want To Engage With You: reply to followers, tag people and Business pages, ask your followers’ opinions, etc. Your followers want to feel recognized and be noticed by you. By interacting with followers you are encouraging them to comment and engage with your business more. They will look forward to future posts and want to share the interaction they had with your business with others.

  1. Monitor Your Competitors: adapting to best trends and practices, monitoring what everyone else is doing, noting who stands out, and getting the most engagement and what for. This helps your business by learning from others, why make a mistake yourself if a competitor already has and you can learn from them.

  1. Track Your Data: have set goals and objectives, see what works/doesn’t work, don’t just track “likes,” but other insights like what type of post did the best and why. By tracking conversations and interactions from each social media platform you can adjust posts accordingly. The data you track can also help you answer questions like, “Why are they engaging with us but not buying from us?”

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